Benefits of content marketing

The advantages of using a content marketing approach are practically endless.

Cheaper conversions.
Reduced marketing and sales overhead.
Faster sales.
Low barrier to market entry.
More traffic.
Stronger lead generation and qualification.
Measurable, actionable results.
Higher search engine rankings.
Thought leadership.
Reputation management.
Email list building.
Mind share.

Content marketing method

Blogging

Blog postings are a good place to start when it comes to content marketing. This is your chance to talk about hot industry topics, establish yourself as a thought leader, explain how your solutions can solve common problems, and drive traffic to your website.

Do you need help getting your blog off the ground? This blog post has all of the necessary information: What exactly is a blog? The comprehensive approach to using blogging to get genuine results.

You may repurpose blog content to generate social media pieces, long-form content on the same topic, eBooks with the same text but additional pictures, and more. Here are some suggestions for putting together a content repurposing workflow.

Case studies

Case studies highlight a real problem that a real consumer was having and how your product solved it. Bottom-of-funnel material can be extremely effective in converting clients; hearing a factual story about a happy customer’s experience is extremely persuasive.

Consero Global’s example does a fantastic job of:

Clearly stating the situation.

The narrative of how AppleCare came to be associated with Consero Global.

Consero’s Finance as Service solutions were important in resolving the issue.

Recounting the solution’s long-term benefits for AppleCare.

Infographics

Infographics are popular because they are appealing to the eye, simple to comprehend, and contain a wealth of information. Including infographics in your content strategy is just a good idea for all of these reasons. The best aspect is that you have a lot of creative freedom when it comes to designing your infographic.

Videos

Explainer videos supplement your previous marketing efforts by describing the advantages of a certain solution, product specifics, or the intricacies of a complex topic.

MuleSoft has provided an example of an explanatory video. The video focuses on a recurring issue for MuleSoft customers, but one that their typical buyer might not fully comprehend: what an API is. Explaining this concept aids in the development of demand for their services.

Testimonials

Explainer videos supplement your previous marketing efforts by describing the advantages of a certain solution, product specifics, or the intricacies of a complex topic.

Webinars

Webinars are interactive online seminars that you may build and conduct for your target audience. They can be live or recorded (or both), and they’re an opportunity for you to offer your thoughts on an industry topic, a personal product, or something else else.

Collaborative webinars are a fantastic method to collaborate with another company. Many of Content Marketing Institute’s webinars, for example, are co-hosted with another company, such as Drift or Sitecore. This draws in viewers from all businesses’ audiences while also bringing in diverse sources of expertise to make each webinar more valuable.

User-generated contents

User-generated content is exactly what it sounds like: content published by people who aren’t affiliated with your organization. This method is distinctive and imaginative, as well as being incredibly cost-effective.

Apple’s Shot on iPhone campaign is an excellent example of user-generated content (UGC) in action: the business sourced photographs and videos taken by actual individuals on their personal iPhones and then used them in print ads.

Companies of all sizes can launch a user-generated content (UGC) campaign on social media to stimulate interest and encourage followers and fans to share their works. They can also look for UGC in places where it organically occurs, such as blog comments and product reviews.

Types of content

Video

Writing

Graphics

Audio

Social

Content marketing channels

Organic traffics (SEO )

Search engine optimization (SEO) is used to generate organic traffic. In effect, site visitors click on your material that they find in organic SERPs – all because of a search query.

Search engines index and serve the material you publish on your site, and it doesn’t have to be just blog entries. Video content and infographics — really, anything unrestricted – also show up in SERPs, giving you greater exposure and the opportunity to drive traffic to your site.

Paid traffic (SEM)

Organic content that drives search engine traffic is a terrific long-term investment. However, there are instances when your organization needs a faster, most measurable form of ROI, which can be achieved through paid search ads.

Paid search ads, which are a type of pay-per-click advertising, appear at the top (and sometimes the bottom) of SERPs, providing your business huge exposure that it wouldn’t get otherwise. Using landing pages, branded ad text, and clickable headlines in your paid advertising, you may steal traffic from competitors and funnel commercial prospects to your site.

Email marketing

Email marketing has the highest return on investment of any channel. You can cut through the noise of the internet and have one-on-one discussions with prospects and customers by sending newsletters, gated assets, and other types of branded content straight to the inboxes of your email list.

You may distribute material with accuracy by segmenting your email lists into distinct account kinds, reader intent, and industries. This ensures that your message reaches the appropriate individuals at the right time.

Social media marketing

Social media may help you add personality, purpose, and opinion to your marketing. You can post focused material on one channel and various types of assets on another, so you can meet your audience wherever they are.

You may also use your social media platforms to answer to subscribers and followers, track interaction in real-time, promote items, and network with influencers. It’s a dynamic, thriving ecology to take advantage of.

LinkedIn, YouTube, Facebook, Twitter, Instagram, and Pinterest provide your material a reach that it can’t get anywhere else, making it a critical component of any content distribution strategy.

Link building

Obtaining quality, authentic backlinks from authoritative sites is an immensely powerful technique to expand your brand’s reach because it is a Google ranking factor.

The process for generating interest in your material and securing the links you seek is known as link building. You can do so by using the following methods:

Creating content that is well-researched and worthy of links.

Publishing exclusive research that can’t be found anywhere else on the internet.

Guest writing on other prestigious industry websites and magazines.

Link outreach can be done manually or automatically.

The key to link building is to publish your material and then get it into the appropriate hands. Each incoming domain URL’s link juice will improve your site’s ranks.

Podcasting

Podcasting, a newer means of delivery, has risen in popularity. Recording a podcast may bring your brand in front of these customers via Apple Podcasts, Spotify, iTunes, Anchor, and the hundreds of other listening apps on the market, as the average smartphone user spends roughly 4 hours per day inside apps.

Podcasting allows your business to go further into niche topics, interview industry experts, and network with like-minded businesses and customers. It’s a terrific way to get your message out loud because people can listen to it while driving, taking the bus, working out, cooking supper, or whenever they have free time.

People will most likely discover your podcast the same way they discover your website: naturally. That is, there is a plan in place to make your show discoverable to the ordinary listener.

Display advertising

Staying in front of your audience as they navigate the internet is a terrific method to own mind share and stay visible in the midst of so many competing distractions. A cookie is placed on a visitor’s computer every time they visit your website (a small piece of code). Your paid ads may appear on other websites, applications, or social platforms, users visit after they leave your site, establishing a trail of brand engagements. These advertisements are often displayed banners with text, images, and buttons.

Content syndication

The term “content syndication” refers to a network of websites that republish or re-feature existing content on the internet, either in its entirety or in brief summaries. Syndication allows your work to reach a wider audience and be seen by more people online than it could otherwise. However, most syndication networks are commercial services, and the quality of newly acquired visitors to your material cannot be guaranteed.

Event-based marketing

Trade exhibitions, conferences, forums, and other community events are critical to marketing success for businesses that still do a lot of business offline. Event-based marketing blurs the barriers between physical and digital marketing by combining the two.

This could include speaking engagements, webinars, lunch-and-learns, or pop-up booths set up in high-traffic areas. You’ll need marketing assets for these events, such as panoramic images behind you or printed infographics on hand, as well as a promotional approach to get your message heard over the din. Augmented or virtual reality experiences, branded merchandise, and interactive contests or giveaways are further content distribution options to explore in the context of events.

Mobile marketing

Despite the fact that mobile marketing is essentially a device preference that cuts across all of the above channels, consumer behavior trends suggest that businesses should consider smartphones and tablets as distinct assets in and of themselves.

First and foremost, marketing your content on mobile necessitates a fully mobile-responsive web design. It also entails refining future content decisions to account for less text, more images, and a plethora of clickable buttons, all of which are seamlessly incorporated into your websites, emails, and social feeds.