It is common knowledge that starting or running a business is difficult. It’s a never-ending effort to stay ahead of the competition while also retaining and attracting new clients. The Internet is a critical tool for all types of businesses in today’s world. What is the point of having a website for a business?
Many of us consider ourselves to be technologically sophisticated to varying degrees. We are aware of important breakthroughs in telecommunications and information technology, and we may even own a few of the latest gadgets. However, as business owners, whether as sole traders or corporations, we may be hesitant to fully utilize the Internet to better our company’s chances. We often take that stance because we are unsure whether or not having a website would benefit our business or whether the cost of being online is truly justified.